THE

FIRST STEP

PROJECT

By 2050, there will be more plastic in the ocean than fish.

Let’s take our first step to preventing that.

THE

FIRST STEP

PROJECT

By 2050, there will be more plastic in the ocean than fish.

Let’s take our first step to preventing that.

The First Step Project is about getting 100 people to take their first step to saving the planet. Here's how.

1 PACK. 18 ITEMS.

Take the first step.

Our First Step Pack gives you 18 eco-conscious items, with info on how you can use each item to help save the ocean. When you buy the pack, we donate 30% of the proceeds to ocean cleanup causes.

You don’t need to be an eco-warrior or zero waste to make a difference. All that matters is that you take the first step.

$59.00 USD

GOAL

100 PACKS

With 100 people using the pack, we save the ocean from thousands of plastic pollution pieces, like:

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58,400

plastic bags annually

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15,600

single-use cups annually

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10,400

takeaway boxes annually

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31,200

disposable cutlery annually

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20,800

plastic straws annually

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40,000

sq ft of clingwrap annually

GOAL

100 PACKS

With 100 people using the pack, we save the ocean from thousands of plastic pollution pieces, like:

bag.jpg

58,400

plastic bags annually

cup2.jpg

15,600

single-use cups annually

plasticbox.jpg

10,400

takeaway boxes annually

cutlery.jpg

31,200

disposable cutlery annually

straw.jpg

20,800

plastic straws annually

cling.jpg

40,000

sq ft of clingwrap annually

INSIDE YOUR FIRST STEP PACK

$59

USD

(FREE SHIPPING)

Reusable Coffee Cup WITH SIP LID

  • Collapsible, so it takes less space
  • Holds 380ml of goodness
  • Sippy cover prevents spills, keeps heat in
  • Food-grade silicone
  • Microwave and dishwasher-friendly

Why and How

Replaces single-use coffee cups and lids, which aren’t recycled. They’re lined with plastic, so they get dumped.

Bring this to your favourite coffee joint. Refuse single-use cups and plastic lids.

TAKEAWAY food containers - 3 sizes

  • Collapsible, so it takes less space
  • Included: 800ml, 500ml, 300ml
  • Food-grade silicone
  • Microwave and dishwasher-friendly

Why and How

Replaces plastic takeaway boxes from food stalls or home. Most reusable food containers are bulky. This collapses when empty to save space in your bag.

Bring this to your usual takeout place. Refuse single-use takeaway food boxes.

FOLDABLE GROCERY
and SHOPPING BAG

  • Made from recycled PE, super light-weight
  • Carries more than a typical plastic bag
  • Folds into its own tiny pocket
  • Water-resistant for those rainy days

Why and How

Replaces plastic and paper shopping bags when you shop. Folds into a tiny, lightweight bag to take anywhere.

Bring this to your market or the mall. Refuse shops’ plastic and paper bags.

FRESH FRUIT & VEGE PRODUCE BAG

  • Net bag lets fresh contents breathe
  • 100% organic cotton, natural, not dyed
  • Holds up to 15 kilos
  • 60cm x 30cm (incl. handles)

Why and How

Replaces plastic and paper shopping bags when you buy fresh produce. Lets your fresh fruit and vegetables breathe.

Bring this to your market or fruit stalls. Refuse shops’ plastic and paper bags.

LEFTOVER FOOD bowl COVERS - 4 sizes

  • Stretch, cover, done. Wash and re-use.
  • Included: 12cm, 10cm, 8cm, 5cm
  • Food-grade silicone
  • Microwave and dishwasher-friendly

Why and How

Replaces cling-wrap when want to keep food for the next meal. Wrap bowls of leftovers with this and store for later.

Stop using cling-wrap; keep food fresh in a sustainable way.

ROSE GOLD STAINLESS STEEL STRAWS

  • 3 pieces + 1 cloth bag + cleaning brush
  • Straight, bent, bubble tea
  • Gorgeous rose gold/copper-coloured food-grade stainless steel

Why and How

Replaces plastic straws when you order a drink or bubble tea. Can’t chew on them like plastic, but is better for the planet.

Bring this out and use when you drink in or takeaway. Refuse single-use straws.

ORGANIC BAMBOO CUTLERY SET

  • 5 piece bamboo cutlery set
  • Fork, spoon, knife, chopsticks, straw
  • Rollup cloth bag + cleaning brush included

Why and How

Replaces plastic cutlery when you takeaway food, eat at a hawker centre, or order in at the office. 

Bring this out and use when you order in or takeaway. Refuse cutlery when ordering your meal.

SHOE OR LAUNDRY TRAVEL SACK

  • We’ve packed all your items in this reusable bag
  • Made of natural cotton, draw-string style
  • Great for storing shoes or laundry when travelling

Why and How

Replaces single-use packaging boxes. Reuse to store shoes or clothes. Our way of reducing shipping and packing waste.

Credits to Krystle Nonis and Kate Tan for pushing us to think outside the box.

PRE-ORDER YOUR FIRST STEP PACK

$59

USD

(FREE SHIPPING)

WE DONATE 30% of all proceeds

to Waste Free Oceans* (WFO), an NGO that collects and transforms ocean plastic.
Waste Free Oceans teams up with fishermen around the world to attach a trawl to their boats and collect 2-8 tonnes of floating trash, then recycle the collected plastic into new products. The First Step Project aims to BOTH reduce the waste we generate, and help remove the waste we’ve already generated.

*CHOSEN CAUSE FOR FIRST 100 PACKS SOLD

TAKE THE FIRST STEP NOW

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A PERFECT GIFT

For yourself, and/or a friend.
A guilt-free, 18-piece purchase that does good. The planet belongs to all of us; let’s take care of it.

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REDUCE YOUR WASTE

You don’t have to live zero-waste. We have to reduce our waste collectively, even if its imperfect. The First Step Pack is the best start.

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CLEANS THE OCEAN

We pledge 30% of all proceeds to NGOs actually cleaning the ocean. This helps offset the waste and pollution we’ve already produced.

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... AND JOIN THE MOVEMENT

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